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Monthly Archives: April 2013

Ribena Lucozade – where next ?

Ribena Lucozade are up for sale and I have recently written an article on these brands  and the Soft Drinks Category – you can read the original article here. This is because I have been asked to be a guest blogger on the UK’s number 1 job website – Yourfoodjob.com; focusing on marketing and commercial subjects in the food and FMCG industry. In my first article I chose soft drinks as a subject due to the fact we are approaching the busy season for the category and it will be interesting to see how it performs following the combination of the sports events last year and the poor weather.

In the blog I discuss the recent announcement that Glaxo Smithkline are selling their 2 iconic soft drink brands: Ribena Lucozade; I review and focus on each of the sub-categories in soft drinks and how they are performing, looking back over 2012, how Ribena Lucozade are currently performing, and ask the all important question what next for Ribena Lucozade ? and what can be done to ensure growth from the 2 brands in the future. The article includes is backed by figures from Nielsen and Kantar.

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