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Category Archives: YourFoodJob Guest Blog

Online Grocery Revolution

Online Grocery Revolution

The Online Grocery Revolution is my latest article for YourFoodJob; In it I wanted to focus my attention on the Online Grocery trade in the UK, after the recent announcement of the final supermarket in the Top 4, Morrisons announcing a tie-up with Ocado to launch a site selling groceries online.

In the article I analyse the positions of each of the major UK Grocers and how they see the important trading area of the web and how this forms part of their future strategy hence The Online Grocery Revolution.

After this general view, I take a deeper dive into things from a Morrisons perspective, discussing why they only received an average reception from city analysts – their shares only growing by 1%; the main reasons being that they are behind the game with Online Grocery and it is going to take a while yet before they see significant results. I do point out the positives for Morrisons based on what they do well, but point out they need to get the basics right if they want to take advantage of the Online Grocery Revolution.

Finally I note that for Ocado the deal has been extremely positive and discuss why; also noting that Waitrose are less positive about the deal.

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Ribena Lucozade – where next ?

Ribena Lucozade are up for sale and I have recently written an article on these brands  and the Soft Drinks Category – you can read the original article here. This is because I have been asked to be a guest blogger on the UK’s number 1 job website – Yourfoodjob.com; focusing on marketing and commercial subjects in the food and FMCG industry. In my first article I chose soft drinks as a subject due to the fact we are approaching the busy season for the category and it will be interesting to see how it performs following the combination of the sports events last year and the poor weather.

In the blog I discuss the recent announcement that Glaxo Smithkline are selling their 2 iconic soft drink brands: Ribena Lucozade; I review and focus on each of the sub-categories in soft drinks and how they are performing, looking back over 2012, how Ribena Lucozade are currently performing, and ask the all important question what next for Ribena Lucozade ? and what can be done to ensure growth from the 2 brands in the future. The article includes is backed by figures from Nielsen and Kantar.

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